SwingersClub
01 / 06Brand · Custom commerce · Launch
A golf apparel brand, built from the first impression through the storefront, checkout, and launch operations.
Launch week — 54 orders · 41 customers
Jalen JohnsonIndependent builder · Seattle
I build the whole thing.
Websites, apps, and the systems behind them. I connect design, code, content, and marketing to take an idea all the way into the world.
This is my portfolio. Nymrel is the studio I founded for client work.
Real work. Open it yourself.
21public live URLs
26proofs in the portfolio
01builder, start to finish
01 / Selected work
Different challenges.
The same care.
A few builds that show the range. Every preview leads to a real product or a closer look at how it was built.
6 projects shown. All work.
18 Holes To Home
02 / 06Real estate · Positioning · Lead generation
A different way into real estate. Golf, local knowledge, and licensed hosts come together in a clear path from curiosity to a conversation.
Brand direction → website → lead flow
DraftADynasty
03 / 06Fantasy sports · Interactive product
A fantasy football product that turns a five-pick draft into a challenge you can play and score against a simulated season.
Try the draft challenge yourself
MyCaddie
04 / 06Golf technology · Product design · App
A practical bag builder that finds carry-distance and loft gaps across your clubs, making equipment decisions easier to understand.
A useful workflow, from input to recommendation
TopTier Services
05 / 06Local service · Trust · Booking
A moving and junk removal website organized around what customers need to know: the service, the area, and how to get a quote.
Service clarity → quote request → follow-through
InfoFactory
06 / 06AI workflows · Digital products · Automation
A content and product assembly workflow that connects generation, review, and packaging into bundles ready to ship.
More than a prompt: a complete product workflow
There’s more where that came from. Explore 18 live websites and case studies ↓
Golf apparel · commerce
SwingersClub
A golf apparel brand built from storefront through checkout and launch.
Launch week — 54 orders · 41 customers swingersclubllc.comVisit
Case
Regulated infra
Apparatus
Production infrastructure for a regulated industry.
Case studyRead
Real estate
18 Holes To Home
Golf-first homebuying lead-gen with licensed hosts.
18holestohome.comVisit
Local service
TopTierServices
Booking-first site for a moving and junk crew.
toptiermovingjunk.comVisit
Lead-gen · revenue-share
ArcoGlass
A full lead-gen stack with clear tracking of where every lead comes from — built and operated on revenue-share, not a contract.
arcoglass.vercel.appVisit
Education commerce
JalenTrades
Practitioner-led trading academy with proof-first receipts.
Trading involves substantial risk of loss. Results are not typical or guaranteed, and nothing here is financial advice.
tradinginspired.comVisit
Contractor lead flow
1st Choice Fire
License-forward trust and urgent routing for a fire-sprinkler trade.
1stchoicefire.comVisit
Local service
4B Junk
Routing by ZIP code, quote capture, and booking follow-through.
4bjunk.vercel.appVisit
Local service
5Star Auto Glass
Mobile-first trust and quote intent for a service business.
5starautoglass.vercel.appVisit
Product workflow
InfoFactory
Content generation and product assembly into shippable bundles.
info-product-factory.vercel.appVisit
Operator terminal
Pulse Markets
Fee-aware spreads and price signals from multiple markets, kept legible.
pulse-markets.vercel.appVisit
Internal system
DomainPilot
Research, scoring, and portfolio review in one operator workspace.
Case studyRead
Video SaaS
GoViral
Find the viral clip, then run the campaign — calendar, templates, UTM links.
goviral-six.vercel.appVisit
Golf tech
MyCaddie
Zero-backend bag builder that finds loft gaps across your 14 clubs.
caddieai-eta.vercel.appVisit
Parenting
Little Plates
26 toddler recipes by age stage, with a weekly planner and grocery list.
little-plates.vercel.appVisit
Fantasy sports
DraftADynasty
A five-pick draft challenge scored against a simulated season.
draftadynasty.comVisit
Local booking
GolfFlow
Seattle-area tee-time search with day, time, and rate filters.
golfflow.jalentrades.comVisit
Fitness
FirstOne Fitness
A 30-day home fitness challenge with a starter calendar and local-only progress tracking.
firstonefitness.vercel.appVisit02 / Under the hood
The part you don’t see
is built with care, too.
A good interface needs a working system behind it. These case studies go deeper into the infrastructure and operating tools.
Regulated delivery infrastructure
Apparatus
Operations for a regulated industry, with workflows that connect customer requests, operational rules, and the people responsible for delivery.
Request→Rules & checks→Operations
Explore the case study Internal research & operating tools
DomainPilot
Research, scoring, and portfolio review in one operator workspace. A system for turning scattered information into a clearer next decision.
Research→Scoring→Review
Explore the case study 03 / What I do
From the blank page
to the next chapter.
One connected process. I can own the whole build or work on the part you need to get right.
01 / Design & development
Websites.
Positioning, copy, visual direction, responsive development, and lead flow. An experience that makes your business easy to understand.
Explore website work ↗02 / Products & systems
Apps & tools.
Customer products, internal dashboards, automations, and integrations. Useful software, with the workflow thought all the way through.
Explore product work ↗03 / Creative & content
Social & brand.
Creative direction, content planning, brand assets, and practical posting systems that keep the story consistent across channels.
Explore the design gallery ↗04 / Launch & iteration
Marketing.
Offers, campaigns, funnels, search visibility, and measurement. Connected to the product, so each improvement has somewhere to go.
Explore campaign tools ↗
04 / The person behind the work
Hi, I’m Jalen.
I like making things work.
I’m a hands-on builder based in Seattle. I care about the look of the thing, the system underneath it, and what happens after someone starts using it.
That’s why the work here spans storefronts, service businesses, sports products, and internal tools. Different problems, the same habit: understand it, build it, try it, improve it.
JalenBuilds is my personal portfolio. Nymrel is my studio for client work. Same person, from the first conversation through the build.
05 / Make the next thing
Got something
worth building?
A business that needs a better website. An idea ready to become a product. A workflow that should be simpler. Tell me where you want to go.
Tell Nymrel what you’re buildingNymrel sets scope, pricing, availability, and terms for client work. JalenBuilds is the portfolio. Terms of Service