Websites that earn trust.
Positioning, copy, visual direction, development, lead flow, launch, and ongoing improvements — built as one coherent experience.
Seattle · 21 live websites you can open right now
I build the whole thing.
I’m Jalen Johnson. I build websites and apps, then help with the social media, content, and marketing that get them seen. This is the work.
§ 01 Live work
Real sites. Real URLs.
Golf apparel · commerce
SwingersClub
A golf apparel brand built from storefront through checkout and launch.
Launch week — 54 orders · 41 customers swingersclubllc.comVisit
Regulated infra
Apparatus
Production infrastructure for a regulated industry.
Case studyRead
Real estate
18 Holes To Home
Golf-first homebuying lead-gen with licensed hosts.
18holestohome.comVisit
Local service
TopTierServices
Booking-first site for a moving and junk crew.
toptiermovingjunk.comVisit
Lead-gen · revenue-share
ArcoGlass
A full lead-gen stack with clear tracking of where every lead comes from — built and operated on revenue-share, not a contract.
arcoglass.vercel.appVisit
Education commerce
JalenTrades
Practitioner-led trading academy with proof-first receipts.
Trading involves substantial risk of loss. Results are not typical or guaranteed, and nothing here is financial advice.
tradinginspired.comVisit
Contractor lead flow
1st Choice Fire
License-forward trust and urgent routing for a fire-sprinkler trade.
1stchoicefire.comVisit
Local service
4B Junk
Routing by ZIP code, quote capture, and booking follow-through.
4bjunk.vercel.appVisit
Local service
5Star Auto Glass
Mobile-first trust and quote intent for a service business.
5starautoglass.vercel.appVisit
Product workflow
InfoFactory
Content generation and product assembly into shippable bundles.
info-product-factory.vercel.appVisit
Operator terminal
Pulse Markets
Fee-aware spreads and price signals from multiple markets, kept legible.
pulse-markets.vercel.appVisit
Internal system
DomainPilot
Research, scoring, and portfolio review in one operator workspace.
Case studyRead
Video SaaS
GoViral
Find the viral clip, then run the campaign — calendar, templates, UTM links.
goviral-six.vercel.appVisit
Golf tech
MyCaddie
Zero-backend bag builder that finds loft gaps across your 14 clubs.
caddieai-eta.vercel.appVisit
Parenting
Little Plates
26 toddler recipes by age stage, with a weekly planner and grocery list.
little-plates.vercel.appVisit
Fantasy sports
DraftADynasty
A five-pick draft challenge scored against a simulated season.
draftadynasty.comVisit
Local booking
GolfFlow
Seattle-area tee-time search with day, time, and rate filters.
golfflow.jalentrades.comVisit
Fitness
FirstOne Fitness
A 30-day home fitness challenge with a starter calendar and local-only progress tracking.
firstonefitness.vercel.appVisit
18 shown · 26 proofs in the full index
See the full index
§ 02 What I do
From the first idea to the first customer.
I can step into one part of a project or own the whole package end to end. Strategy, creative, technology, launch, and growth stay connected instead of being handed between five different people.
Apps that do real work.
Customer products, internal tools, automations, dashboards, integrations, and the operating systems behind them.
Social people can sustain.
Channel strategy, content planning, creative direction, practical posting systems, and hands-on advice about what to make next.
Marketing connected to the product.
Offers, messaging, campaigns, funnels, launch plans, measurement, and the next improvement once real people respond.
Plan
Build
Launch
Grow
§ 03 Work with Jalen
One person, end to end.
You will not get passed from a salesperson to a project manager to a mystery team. I listen, make the plan, do the work, and stay close enough to improve it after launch. Use JalenBuilds to get to know me and judge the work for yourself. Nymrel is simply my business name for client work — same person, same hands on the keyboard.
Services & products
Buy through Nymrel.
JalenBuilds is the gallery and personal trust layer. Nymrel is the commercial home for services, products, and structured ways to work together.
Nymrel sets price and scope for each engagement; JalenBuilds doesn't publish prices here. Cancellation and refund terms are set in that agreement — see Terms of Service.
Go to Nymrel ↗